Project on Cement Essay Example for Free

Undertaking on Cement Essay Any achievement requires the exertion of numerous individuals and this work is the same. I particularly express gratitude toward Mr. R.K.Gupta; Director of Cii CITMS, whose help and tolerance was instrumental in achieving this undertaking. I might want to thank our Faculty Guide Miss.Pubali Koley whose tireless exertion made this task conceivable. My appreciative affirmation to all the staff individual from Ultra tech Cement constrained for their help and participation. Finally again I need to degree my gratitude to all the instructors of Cii CITMS †Durgapur for giving help and certainty for doing this task. [pic] This aspiring venture at ULTRATECH CEMENT under the undertaking title â€Å"ADVERTISING AND PROMOTIONAL STRATEGY† has been done under the capable direction of organization institutional specialists. The vision or the goal of this task was to distinguish the Advertising needs. As the development is a consistent procedure, so it is likewise especially imperative to discover the corners or the zones where the extension for the advancement is available. The adequacy of the Advertising was likewise under the output during this period where it is seen that the viable Advertising can successfully augment deals volume income. This Advertising procedure is likewise viable to deal with the arranged deals technique. The Advertising procedure at WEST BENGAL CEMENT WORKS is reasonably arranged Divided into four sections. This pragmatic undertaking helped a ton to get the information from all the roads of the Marketing Management it is additionally seen that it will enable the organization to time to time in its development procedure. Presentation T he capacity of Advertising is to close the hole between the longing execution and the genuine activity execution. The requirement for quality Advertising program is on the expansion because of the way that the exceptionally serious business condition is hurling new and complex difficulties, actually consistently. New and complex administrations are appearing, in this manner pushing up the requirement for top notch Advertising program. Because of the log jam in the economy, numerous occupations are appearing, numerous occupations slices are occurring prompting a circumstance where works must hold themselves to remain utilized in a similar association or to finish in the commercial center. [pic] †¢ To recognize significance of Advertising in the association. †¢ To recognize the particular Advertising region. †¢ To recognize the adequacy of various kinds of publicizing. †¢ To recognize the best strategies and methods for promoting. †¢ The advancement of Advertising and deals advancement plans to meet wanted objectives of association. ââ€" Increase in deals volume ââ€" Maximize benefit ââ€" Developed deals advancement plans [pic] ↠ Because of occupied timetable of the representatives the meeting was very intense after a very of holding up time. ↠ Most of the officials were excessively occupied, along these lines to get the ideal precise information there was a need to take the earlier arrangement from them. ↠ half of the example size were not giving the right input (because of changed shrouded reason), in this way there will be fluctuation in the result of the investigation. ↠ Most of the representatives were not sure about the best possible administration (abuse) of the data gave by them. ↠ They were likewise regularly hesitant in distinguishing the required data. [pic] TITLE: â€Å"Advertising limited time strategy† at West Bengal Cement† Works.† Examination procedure is the technique through which the undertaking has been finished. This incorporates different wellsprings of gathering information. TARGET GROUP: The objective gathering for the study was Managers, Officers, Supervisors and of â€Å"ULTRA TECH CEMENT LIMITED† and official statements. Test SIZE: Out of 38 representatives, 35 were taken as an example for the overview Survey The organization is having modest number of staff. Along these lines, the poll was made for the most part for Managers, Officers and Supervisors. Some particular inquiries have been readied identifying with the point and have been examined so that it can satisfy the goal of the undertaking. FORMAL INTERVIEW: Formal meeting has been taken during the non top office hour. [pic] [pic] UltraTech [pic] OUR VISION TO BE PREMIUM GLOBAL CONGLOMERATE WITH A CLEAR FOCUS ON EACH BUSINESS OUR MISSION TO DELIVER SUPERIOR VALUE TO OUR CUSTOMER SHAREHOLDERS, EMPLOYEES AND SOCIETY AT LARGE OUR VALUES Honesty, COMMITEMENT, PASSION SEAMLESSNESS AND SPEED UltraTech [pic] West Bengal Cement Works OUR RESOLUTIONS †2009 †¢ ‘ZERO’ BREAK DOWN †¢ GOOD HOUSE KEEPING †¢ TRUST AND SUPPORT R.B.SINGH Sr.dy.general administrator Organization PROFILE Organization Name:UltraTech Cement Limited (An Aditya Birla gathering of organization) Industry : Cement fabricating Kind of Company: Public Limited Company Unit Name Address:West Bengal Cement Works Close EPIP, MUCHIPARA, G.T. Street Post-Rajbandh Durgapur-713212 District-Burdwan West Bengal Enrolled Office : UltraTech Cement Limited B-Wing, Ahura focus, second floor Mahakali Caves Road Andheri (east), Mumbai-400093 Leading body of Executives †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mrs. Rajashree Birla †¢ Mr. R. C. Bhargava †¢ Mr. G. M. Dave †¢ Mr. N. J. Jhaveri †¢ Mr. S. B. Mathur †¢ Mr. V. T. Moorthy †¢ Mr. O. P. Puranmalka †¢ Mr. S. Rajgopal †¢ Mr. D. D. Rathi †¢ Mr. S. Misra, Managing Director Top managerial staff Official President Chief Financial Officer Mr. K. C. Birla Head Manufacturing Officer R.K. Shah Head Marketing Officer Mr. O. P. Puranmalka Organization Secretary Mr. S. K. Chatterjee AT THE HELM ULTRATECH The Aditya Birla Management Corporation Private Limited is the Groups peak dynamic body and gives vital heading to Group organizations. Its Board of Directors involves: †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mr. S. Aga †¢ Mr. D. Bhattacharya †¢ Mr. S. K. Jain †¢ Dr. S. Misra †¢ Mr. S. Misra †¢ Dr. B. K. Singh †¢ Mr. K. K. Maheshwari †¢ Mr. Vikram Rao †¢ Mr. Ajay Srinivasan Achievements [pic] 2009 †¢ Grasims mash and fiber division has won the exceptionally renowned Asian CSR Award. The Asian CSR Awards, Asias Premier CSR Awards program, is a venture of the Asian Institute of Management, Manila. †¢ The Ministry of Labor and Social Welfare, Government of Thailand will be presented â€Å"The Best Labor Relations and Welfare Award, 2009† on Indo Thai Synthetic Company Limited. †¢ Birla Sun Life Mutual Fund has been named The Asset Management Company of the Year, India, by the Hong Kong based magazine, The Asset, in the nation grants classification of their Triple an Investment Performance Awards 2009. †¢ CNBC TV18 Crisil perceived Birla Sun Life Mutual Fund as The Mutual Fund House of the Year in 2008 and 2009 (for 2007 and 2008), making history as the main reserve house to have won this acknowledgment in two sequential years. †¢ The Birla Sun Life Equity-Linked FMP won the Best Local Currency Organized Product-India at Triple an Investment Performance Awards 2009. †¢ The Best Onshore Fund House India Award by Asian Investor, a Hong Kong based magazine at Asian Investor Investment Performance Awards 2009†. †¢ Rajiv Gandhi Award for Eminence in Social Field, 2009 was given on Mrs. Rajashree Birla by Mr. Jyotiraditya Scandia (Union Minister of State, Commerce Industry) on 19 August 2009. The honor perceives Mrs. Birlas way breaking work among poor people, all the more so in Indias towns, brought out through the Aditya Birla Center for Community Initiatives and Rural Development. †¢ Idea Cellular successes the Economic Times Emerging Company of the Year Award for 2009. Achievements [pic] 2008 †¢ The President of India, Mrs. Pratibha Patil gave the much pined for Rotary International Polio Eradication Champion Award on Mrs. Rajashree Birla in an exquisite capacity at the Rashtrapati Bhavan (Delhi), went to by the Chairman, select Rotarians and WHO authorities. †¢ The Aditya Birla Group was respected with the India Today Groups Readers Digest Gold honor in acknowledgment of the work that genuinely embodies the most elevated estimations of society just as those of Readers Digest. The honor was gotten by Mrs. Rajashree Birla, Chairperson, and Aditya Birla Center for Community Initiatives and Rural Development, at the Pegasus Corporate Social Responsibility Awards 2007 capacity. Achievements [pic] 2007 †¢ Hindalco in a joint endeavor with Alex USA Inc. Tran Works Information Services declares achievement of offer to get Minacs Worldwide. †¢ Grasim Industries Limited, India; Thai Rayon Public Company Limited, Thailand and P.T. Indo Bharat Rayon, Indonesia structure a JV with Hubei Jingo Wei Chemical Fiber Company, China, for VSF. †¢ Hindalco granted the Genentech Safety Silver Award for its extraordinary wellbeing execution during 2005-06 †¢ Hindalco granted the CII Sorabji Green Business Center National Award for Excellence in Water Management 2007. [pic] 2006 †¢ Indian Rayon re-initiated as Aditya Birla Novo. †¢ Aditya Birla Group to set up a world-class aluminum venture in Orissa. †¢ The Aditya Birla Group consents to a structure arrangement to gain St Anne Nackawic Pulp Mill, Canada. †¢ Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. †¢ Completion of the execution procedure to demerge the concrete business of LT and culmination of open proposal by Grasim, with the last securing controlling stake in the recently framed organization UltraTech. †¢ Grasim, Nada, got the FICCI Annual Award 2003-2004 in acknowledgment of corporate activity in rustic turn of events. Achievements [pic] 2005 †¢ Mr. Kumar Mangalam Birla, Chairman of the Group, is chosen as Business